by Edie Horstman
How Has Skin Care Evolved?
When it comes to skin care, consumers today are savvier than ever. Long gone are the days when most women would naively purchase beauty products without regard to their impact on the environment or their skin’s health. Instead, beauty, makeup and skin devotees are making smarter product choices based on values such as sustainability, nontoxicity and transparency. In other words, skin care has pivoted in the direction of empowerment and education. And it isn’t just skin care gurus who are making ethical choices about their beauty products; so are typical consumers.
With a more investigative approach to their skin care routine, women and men are proactively learning about solution-specific remedies for their skin woes: acne, aging, dryness and more. And beauty companies are responding. From tanning oils to the advent of SPF, and from artificial dyes to natural options, skin care is evolving at a revolutionary pace. And beyond offering natural, organic products, savvy businesses are taking it one step further: they are making their products non-toxic, free from both synthetic materials and endocrine-disrupting chemicals. Thanks to the Environmental Working Group (EWG) and growing consumer concern and knowledge, clean beauty is on the rise.
Science and Beauty
With thousands of beauty products on the market–with different formulations and ingredients–which are best? When it comes to choosing the most effective skin care products, it’s important to take a proactive approach. In other words, buy beauty products that are formulated with premium ingredients designed to deliver results. When it comes to choosing the most effective skin care products, it’s important to take a proactive approach. In other words, buy beauty products that are formulated with premium ingredients designed to deliver results.
Given that a typical product will contain anything from 15 to 50 ingredients, and the average woman uses nine to 15 personal products during her morning and nighttime routines, researchers estimate that some consumers are putting more than 500 different chemicals on their skin every day. And given that your skin is your body’s largest organ, what you’re putting on your body may have an impact similar to what you’re putting in it.
While product ingredients differ, looking for formulations that contain premium botanicals is key. For hundreds of years, botanicals have been used as wonderful skin-healing agents. Their powerful extracts are designed to target problem areas like pigmentation, redness and the first signs of aging. Botanicals keep complexion looking best while warding off harmful chemicals and UV rays. Additionally, their compounds support the natural antioxidant and anti-inflammatory properties CBD contains. Sheet masks that combine fundamental nutrients from flowers and herbs with CBD help improve a variety of skin concerns. Consistency, too, is key. An everyday regimen looks like cleansing (washing your face), toning (balancing the skin) and moisturizing with SPF (hydrating, softening and protecting the skin). Using a sheet mask from time to time is also beneficial.
Benefits of Plant-Based Skin Care Ingredients
There are many benefits to using plant-based and botanical-rich products, but one of the greatest is that your body intrinsically knows how to process the ingredients. Plus, botanicals provide fundamental nutrients from antioxidants to vitamins. For example, coconut-derived products provide revitalizing moisture. Combined with other key botanical elements, the skin can transform from dull to bright and dry to hydrated. A carefully crafted, botanical-rich formula has the ability to nourish the skin with probiotics, help fight acne and rosacea with natural antibacterial properties, and diminish fine lines and wrinkles.
Additionally, products rich in plants and herbs contain an abundance of vitamins and natural antioxidants, which can help you achieve healthy, luminous and younger-looking skin. And plant-based skin care products are ideal for those with sensitive skin because they often contain fewer irritants. Botanical products can gently alleviate everything from redness and acne to age spots and more. Last but not least, botanical-based products are ideal for those who are passionate about sustainability and care about holistic health and wellness.
Edie Horstman is a certified Integrative Nutrition Health Coach, wellness blogger, and freelance writer. She works with health-focused brands, co-creating content in the digital marketing space. She lives in Denver, Colorado.